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Event Brand Activation

We’ve represented our client Crossover Romania at Electric Castle. There were laughs, there were prizes and there were a lot of discussions about the future of jobs and remote work. Stay tuned, we’re going to tell you all about it in our next article!  

Social Media Marketing

This is one of the most common MarCom activities that our team delivers in almost every project. In this article, we’ll briefly depict our approach to the Social Media marketing efforts for our client, Presslabs. When we first started studying the WordPress hosting industry, it was hard for us to spot any trends whatsoever. There was little to see apart from features and updates, occasional marketing campaigns focused on low…

B2B Communication

Vectron is the market leader in countries such as Germany, Benelux, Austria, and Switzerland when it comes to Point Of Sale (POS) solutions dedicated to sales management in the hospitality industry with over 200.000 systems installed in over 30 countries. Vectron’s equipment highlights the importance of technology in this industry by streamlining customized operations. Vectron offers a wide array of products and services, ranging from POS Systems – fixed &…

Integrated PR & Communication Strategy

Crossover is a matchmaking platform which connects companies with the best talent around the world, and also provides a seamless end-to-end-solution for remote team management. Short history Crossover is a US-based company, founded in 2014 as part of the ESW Capital, the global leader in Enterprise Software. The Crossover mission has begun with building and developing a match-making platform between innovative software solutions and top-level international talent. Currently, over 3.000…

B2C Communication

Our B2C Communication services consist in an effective market research in the first phase, which allows us to develop on-point and targeted communication strategies.

The materials we develop concentrate on the brand’s value proposition. Once we know your objectives, we can put you into the spotlight.

Omnichannel Communication Strategy

Our Omnichannel approach possible on different methods of creating and distributing the communication materials. It’s a synchronized model which integrates and aligns all the touch points of the company.

This strategy confers a better control over the company-possible prospects interactions because it covers all consumer behavioral patterns, and ultimately delivering to them an integrated experience.

Integrated Hiring Experience

Being strongly connected to the IT & C world, we also have a strong comprehension of the requirements of both sides when it comes to offer or look for a job. Once we develop the client’s objectives, we can develop a thorough Integrated Hiring Experience for the most suitable candidates.

Technical Writing

This is where our polymath side comes in handy. Technical communication is one of our most challenging activities, as it requires a deep understanding of product development, various tools, internal processes and industry knowledge in general.

We’re quite familiar with GitHub, Atom, Umbraco and many other CMS tools and platforms that are tech-first. We’re not afraid to take part in a debate on the bumpy, yet slow transition from monolithic apps to microservices and we’re just as open to learning about new verticals in the IT & C industry.

Community Management

In the PR industry, seizing the moment and the right tone to interact with your channel base is one of the most important pillars, and we like to think that it’s one of the things that we do best. The online is more powerful than ever and we have to handle it with kid gloves so it can develop to be its greatest version.

Our community management concentrates solely on the specific target audience of the brand, interacting with it on Social Media channels, Reddit, Quora &co.

Site

The anatomy and the content of a site play the most important role when interacting with your potential customers. It is the main platform to showcase your products/ services, and it highlights your brand’s personality and efficiency.

We have a strong comprehension when it comes to the usability and the information presented on a site. The journey of the site’s visitor is one of our biggest concerns and we can provide UI/ UX and content curation to position your brand on the first pages of Google.

Blog

Tech services are usually very specific and not always so easy to comprehend by the broad public. We provide blog services, crafting in-depth articles about the services or product our clients have.

Blogs play an important role in improving the site’s SEO and the brand’s visibility and accuracy. We pay an important amount of time in understanding every aspect of the services/ products, so we can emphasize their most important features and benefits to the public.

Brand Audit

This is the go-to solution for brands that need a fresh approach. We provide a 360° analysis of your brand using various methods of tools to evaluate its performance such as SWOT/ PEST analysis, interviews, surveys and more. The outcome of our analysis consists of an extensive report and a baseline for correction.

Trainings

Sharing knowledge is an innate feature of our team, as we are a permanently learning group of young professionals ourselves. We train teams or partner with organizations that want to explore the now. To us, this implies an attitude of constantly outpacing the current status quo by searching for new ways to get to your users’ and readers’ minds.

Vectron

About the client Vectron is the market leader in countries such as Germany, Benelux, Austria and Switzerland when it comes to Point Of Sale (POS) solutions dedicated to sales management in the hospitality industry with over 200.000 systems installed in over 30 countries. Vectron’s equipment highlights the importance of technology in this industry by streamlining customized operations. Products     POS Systems – fixed & mobile Software apps Software Integrations…

Crossover

  About the client   Crossover is a matchmaking platform which connects companies with the best talent around the world, and also provides a seamless end-to-end-solution for remote team management.   Services Providing remote jobs in the tech industries     History   Crossover is a US-based company, founded in 2014 as part of the ESW Capital, the global leader in Enterprise Software. The Crossover mission has begun with building…